Marketing to Government Agencies

Training Guides
Marketing to Government Agencies

Learn how to market services and products to government agencies. This publication will show you how to market your business to a government agency and how to present your products and services as a necessity for government agencies. Approaching a government agency successfully can be difficult and intimidating. This guide will show you acceptable techniques for getting your product in front of agency buyers as well as demonstrate the importance of relationship-building with government agencies in need of your product or service. The agency marketing guide is an excellent resource to keep handy for communicating with agency buyers.

Get started today with the guide brought to you by NAGC Press, the publication arm of the National Association of Government Contractors.

Guide Index:
Introduction
Section One: Marketing Practices (General)
Chapter 1: Market Research and Planning
Chapter 2: Developing Your Marketing Plan
Chapter 3: Analyzing the Competition
Chapter 4: Writing Your Marketing Plan

Section Two: Marketing to the Government
Chapter 5: An Overview of The Government Contracting Marketplace
Chapter 6: Developing A Government Contracting Marketing Plan
Chapter 7: Your Contracting Marketing Plan In Action

Appendices
Appendix A: Research Resources
Appendix B: Checklists
Appendix C: Further Assistance






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Training Guides
Our Insider's Guide Series was developed as an easy-to-understand series of guides to assist you through the government procurement process.




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